Yeah, I Work Out
Y,IWO is a back-to-basics athletic brand based around muscle-beach aesthetics and high-performance non-technical apparel. Since 2018 I have worked with founder Jason Thome on art direction and design for the brand, designing the house logo, lookbooks, apparel, and more. Y,IWO has been featured in Vogue, Paper, and GQ among others. It's available from Dover Street Market, Mr.Porter, and other online retailers. This page is a collection of design in not-necessarily-chronological order.
Yeah, I Work Out Logo
Meant to gesture at raw mass and power, in reference to 80's weightlifting aesthetics.
Yeah I Work Out x Russel 'Power Houses No.1' Zine
Art Direction & Design for "Power Houses at Thorbecke's Gym." This zine celebrates Power Houses -- an initiative in collaboration with Russel Athletics to partner with regional lifting gyms, printing shirts and splitting profits. Photography by Ricky Alvarez. Words by Edmund Billings. Creative Direction by Jason Thome.
Yeah I Work Out at Ace Hotel Gym Brooklyn
Spatial graphics, typographic identity, and capsule graphics for Yeah, I Work Out's gym at Ace Hotel Brooklyn. Creative Direction by Jason Thome. Writing by Edmund Billings. Interior Photography by Ace Hotel.
Yeah I Work Out at Ace Hotel Gym Brooklyn E-Vite
E-vite for Ace Gym Launch party.
Yeah I Work Out at Ace Hotel Gym Brooklyn Zine
Art Direction & Design for "Welcome to New York, Kid." A zine to celebrate the launch of Yeah,I Work Out's gym at Ace Hotel Brooklyn. Photography by Ricky Alvarez. Words by Edmund Billings. Creative Direction by Jason Thome.
Yeah I Work Out x Gold's Gym Zine
Art Direction & Design for Y,IWO's collaboration with Gold's Gym. We used archival drawings from Ric Drasin, the original illustrator for the Gold's logo. Photography by Danielle Levitt. Words by Edmund Billings. Creative Direction by Jason Thome.
Yeah I Work Out: Out of Context Look Book Selects
A few offcuts which show the designs for apparel nicely.
Y,IWO Bulking Season
A zine to celebrate bulking season & getting big for the winter. Shot by Ricky Alvarez. Riso Printed in Aqua & Black by TXTbooks.
Yeah, I Work Out Shirts
I've helped arrange various collections of shirts with Y,IWO, including an initial launch based on advertisements and slogans found within old bodybuilding magazines. Here are a few.
Yeah, I Work Out SS19
I lost my scans of this one. Check back soon. Shot by Bruno Staub in Venice Beach, CA.
Yeah, I Work Out SS18
Launch zine/lookbook. Shot by Danielle Levitt at Frenchie's Gymnasium in Brooklyn, NY.
